The Global Marketing

The business world is constantly changing and anybody interested in getting the most out of their company desires to be ready to adapt immed...

Today we are inundated with tons of information about the economy, stocks, government agencies and foreign governments. They show us charts ...

Warm up is all about making friends with your clients. Nobody will buy off you if they don't like and trust you. That means you have to ...

The measurement of marketing phenomenon is fundamental to provide meaningful information for marketing decision making. Measurement transf...

Every business house needs a good advertising agency to be a success in the market. A good advertising is a key element for a successful bus...

Market penetration pricing is a quick-entry price strategy that assumes low price will gain high sales volume which, in turn, will result in...

Originally when Starbucks began they targeted the young college students, with slightly higher than average income levels. After this initia...

Local marketing is marketing online while targeting your local market. Although it does not necessarily means that your online campaign is s...

Developing an innovative spirit in the workplace doesn't require extraordinary measures. As a manager, you can experiment with simple i...

Marketing professionals and specialist use many tactics to attract and retain their customers. These activities comprise of different conce...