A few days ago, I came across a social media marketing agency who called themselves "gurus" in online marketing. When I took a look at one of their clients' Facebook page, I noticed they had been using a profile page rather than a fan page. This is not only against the Facebook statement of rights and responsibilities, but it's also very ineffective when it comes to online marketing. As a result, I designed this test to help you determine if the agency you've hired actually knows what they're doing. Simply check off the questions that apply to your digital agency and find out how they score at the end.
Remember, how your agency represents themselves is directly related to how they'll represent you. If they aren't using social media (Facebook, Twitter, Flickr) effectively to leverage their own business, what makes you think they'll use it effectively to promote yours? If your agency did not fair well on this test, they may lack an understanding of how to use online marketing effectively, which should raise a red flag for you.
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