Local marketing is marketing online while targeting your local market. Although it does not necessarily means that your online campaign is strictly limited to local viewership, it only means that you are taking advantage of a local listing being provided by websites that are now providing local directories to help their users fine-tune their searches.

Ideally, local marketing is the best way to find more relevant results. By using these localized directories, users are getting all the benefits as search engines are being able to provide them a more marginalized search results.

Here is how local marketing works. By providing these local directories your online information, they will make a profile of whatever detail you provided them. Normally, you need to provide them with the information about your business, your product, physical location, owners, etc. You have to give them everything there is about you. The initial part is somehow tedious as there will be long application form that you will need to fill out.