The Global Marketing

Marketing professionals and specialist use many tactics to attract and retain their customers. These activities comprise of different conce...

The measurement of marketing phenomenon is fundamental to provide meaningful information for marketing decision making. Measurement transf...

Warm up is all about making friends with your clients. Nobody will buy off you if they don't like and trust you. That means you have to ...

Today we are inundated with tons of information about the economy, stocks, government agencies and foreign governments. They show us charts ...

Originally when Starbucks began they targeted the young college students, with slightly higher than average income levels. After this initia...

Developing an innovative spirit in the workplace doesn't require extraordinary measures. As a manager, you can experiment with simple i...

Positioning marketing is the process by which marketers endeavour to generate an image or character in the minds of their target markets fo...

I remember when I was just starting in my sales career, my boss had recommended that I read "Think and Grow Rich" by Napoleon Hill...

If you want your company to succeed, at some point you will need to begin marketing your products or services. The old adage that the worst...

The United States fast food market has seen a healthy rise in growth within the last three years which forecasts can be sustained. The fast...