The Global Marketing

Today we are inundated with tons of information about the economy, stocks, government agencies and foreign governments. They show us charts and graphs of the increase/decrease in oil production over the last 5 years, the amount of maple syrup produced in Vermont for the past century, the time it takes to bounce a signal off the moon and all kinds of other nonsense that we can live without. The talking heads on the investment programs, both radio and TV, tell us how this is going to affect the price of certain stocks and the market in general. Well, maybe.

When you step back to get a better view of the market because the trees are in the way you really get a different view. No matter what stock or mutual fund you own there is one important factor that is causing all of them to change. It is the mass thinking of all the people who own equities of any type. The stock market is a reflection of this mass thinking and causes changes in human behavior. This mass thinking does not necessarily reflect what the economy is doing at any specific moment.

Market

Take the euphoria of stock buyers at the end of 1999 and the beginning of 2000. All the mass psychology was bullish and everyone knew the market was going to go higher. The economy knew better and stocks headed down. The market was a reflection of what we could not see.

Currently many people are becoming bearish and think the market is headed lower, but no one really knows until after the fact. It is dangerous to be either bullish or bearish at this moment. So what is the best course of action when you are not sure of what to do with your money? Keep in mind that protection of your capital, especially your retirement money, is a prime consideration. If you own a stock now that has been going up you don't want to sell it, but you can protect yourself against loss and lock in profit by placing an Open Stop-Loss Order with your broker. Keep moving the stop up as the stock goes higher.

If you have a stock or fund that is going down you must either sell out or place an order to get out if it goes down further. Usually 10% is about right. If your stock is place your stop at .

If the mass psychology becomes too negative it can cause massive selling and even the best equities get flushed. All boats go down when the tides goes out. If you do not have a loss limit in place at all times you will lose your investment capital. The example of this was what happened when the World Trade Center was destroyed. Selling was caused by mass psychology and had little to do with valuation.

It is a herd instinct and you don't want to be led to slaughter will all the other dumb animals. Protect your money. Put in a stop today.

Al Thomas' book, "If It Doesn't Go Up, Don't Buy It!" has helped thousands of people make money and keep their profits with his simple 2-step method. Read the first chapter at http://www.mutualfundmagic.com and discover why he's the man that Wall Street does not want you to know.

Copyright 2005

al@mutualfundstrategy.com; 1-888-345-7870

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Natural deodorants attract more and more attention of consumers. Many people have learnt already to choose their cosmetics wisely checking ingredients before buying. However, when it comes to picking a deodorant or antiperspirant, we still tend to opt simply for the most effective or, at least, advertised as such. Of course, modern lifestyle requires avoiding unpleasant smell almost at any cost, but as certain ingredients of the most popular deodorants are suspected to be carcinogenic or related to Alzheimer's disease, the cost can result too high.

This is the reason why so many people are searching for all natural deodorants and so many manufacturers market their products under such label. Nevertheless, many natural brands lack a reliable third-party certification of their components while average consumers get lost reading incomprehensible and incomplete ingredient lists. As well, we have to admit that many all natural products are sold due to the simple fact of being absolutely harmless, while just a couple of them actually work.

\"market Research\"

As the majority of things, different natural deodorants have different pros and cons; different people have different needs and priorities. Usually, we cannot avoid conducting our personal market research before taking an appropriate buying decision. And there is always a risk of being mislead by an unscrupulous advertisement or well masked anti advertisement. Even so, there exist a number of basic guidelines to keep in mind: it is always better to stick with properly certified natural products, avoid strong antibacterial and aluminum compounds and take care of synthetic fragrances, especially if a manufacturer does not disclose any information more then just a word "fragrance". Me personally, I would also recommend to choose items in environment friendly packages that can be easily recycled.

Probably, even after conducting a substantial deodorant market research, due to an unclear labeling or lack of some knowledge you may find yourself confused and unsure of what is really safe and natural. In that case, a good option is to try a couple of easy home made deodorant recipes that you can find on the Web. You can easily buy the ingredients of such deodorants in local stores or purchase them on line; they typically include essential oils, baking soda, starch, beeswax etc. Remind that before applying a deodorant that contain any ingredient that is completely new for you, for example, some essential oil, it is recommended to apply a small quantity of it on a reduced area of skin (avoid visible areas) and wait around 24 hours to check if you have any allergic reaction on it.

Of course, many of you may still have some unresolved particular questions concerning deodorant health risks. I am going to continue publishing articles on this subject and many other topics related to strong and week sides of many deodorant types as well as some deodorant recipes that I find better. For additional information, visit my new All Natural Deodorant blog.

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Getting the marketing mix right for your product or service means you are covering all of the important bases in your marketing campaign. Here is a definition of marketing mix and a description of its main components.

The term marketing mix refers to the primary elements that must be attended to in order to properly market a product. Also known as The 4 Ps of Marketing, the marketing mix is a very useful, if a bit general, guideline for understanding the fundamentals of what makes a good marketing campaign. Here is a brief description of each component of the 4 Ps of the marketing mix.

Marketing

Product: The marketing mix concept has its roots in the 1950s U.S. corporate marketing world, and the practice of marketing has obviously evolved tremendously since this term was invented. One of the changes is that there are a lot more services available nowadays, such as those available online. Also, the distinction between product and service has become more blurry (e.g., is a Web-based software application a product or a service?). Either way, product here refers to products or services. The product you offer needs to be able to meet a specific, existing market demand. Or, you need to be able to create a market niche through building a strong brand.

Price: The price you set for your offering plays a large role in its marketability. Pricing for offerings that are more commonly available in the market is more elastic, meaning that unit sales will go up or down more responsively in response to price changes. By contrast, those products that have a generally more limited availability in the market (but with strong demand) are more inelastic, meaning that price changes will not affect unit sales very much. The price elasticity of your offering can be determined through various market testing techniques.

Place: This term really refers to any way that the customer can obtain a product. Provision of a product can occur via any number of distribution channels, such as in a retail store, through the mail, via downloadable files, on a cruise ship, in a hair salon, etc. The ease and options through which you can make your product available to your customers will have an effect on your sales volume.

Promotion: Promotion is concerned with any vehicle you employ for getting people to know more about your offering. Advertising, public relations, point-of-sale displays, and word-of-mouth promotion are all traditional ways for promotion. Promotion can be seen as a way of closing the information gap between would-be sellers and would-be buyers. Your choice of a promotional strategy will be dependent upon your budget, the type of offering you are selling, and availability of said promotional vehicle.

Marketing has come a long way from the 4 Ps of yesteryear, and yet understanding this marketing mix is for your product remains very relevant today. The marketing mix serves as an excellent touchstone for continually checking that you are covering all of the bases in your marketing campaign.

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