The Global Marketing

Marketing professionals and specialist use many tactics to attract and retain their customers. These activities comprise of different conce...

The measurement of marketing phenomenon is fundamental to provide meaningful information for marketing decision making. Measurement transf...

Warm up is all about making friends with your clients. Nobody will buy off you if they don't like and trust you. That means you have to ...

Today we are inundated with tons of information about the economy, stocks, government agencies and foreign governments. They show us charts ...

Originally when Starbucks began they targeted the young college students, with slightly higher than average income levels. After this initia...

Marketing mix is one of the major concepts of marketing . According to the traditional base, there are 4Ps of marketing . These are referre...

The United States fast food market has seen a healthy rise in growth within the last three years which forecasts can be sustained. The fast...

Market penetration pricing is a quick-entry price strategy that assumes low price will gain high sales volume which, in turn, will result in...

Developing an innovative spirit in the workplace doesn't require extraordinary measures. As a manager, you can experiment with simple i...

Every business house needs a good advertising agency to be a success in the market. A good advertising is a key element for a successful bus...